Problem
Families often need to compare funeral services under time pressure, with unclear pricing and low trust.
Vertical Marketplace
Funeral Services Marketplace
Transparent pricing for a low-trust market
Death-care marketplace focused on transparent pricing and urgent, high-stress decision-making flows.
Role: Master's thesis, product and marketplace engineer
Marketplace UXPricing engineFull-stackConversion
Solution
Developed a specialized marketplace with structured offers, transparent pricing, and a UX designed for fast comprehension.
Outcome
A functional thesis product for a difficult vertical where clarity and trust matter more than feature volume.
Product notes
Technical and market highlights
- Built a pricing model for service packages and provider comparison.
- Reduced cognitive load with clear flows and concise choices.
- Designed for urgency without making the experience feel transactional or cold.